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PestSense Rodent Monitoring

#Betterway with Digital

WHat is electronic rodent monitoring (ERM)?

a look inside the hardware of electronic rodent monitoring devices

a look inside the hardware of electronic rodent monitoring devices

Electronic rodent monitoring (ERM) is a pest control technology that uses electronic devices such as smart traps, sensors and wireless monitoring systems to detect and track rodent activity in real time. These systems are designed to provide faster, more accurate, and continuous data compared to traditional inspection methods.

a look inside the hardware of electronic rodent monitoring devices

a look inside the hardware of electronic rodent monitoring devices

a look inside the hardware of electronic rodent monitoring devices

Electronic rodent monitoring (ERM) hardware comprises smart devices designed to detect rodent activity and communicate data in real-time. Here's an overview of what these devices typically look like and how they function:


🧰 Common Components of ERM Hardware

  • Smart Sensors
    • Appearance: Compact, often rectangular or cylindrical devices.
    • Function: Utilize infrared or motion detection to sense rodent activity.
    • Placement: Installed in areas prone to rodent activity, such as along walls, near entry points, or in attics.
  • Smart Traps
    • Appearance: Resemble traditional traps but integrated with electronic components.
    • Function: Capture rodents and send immediate alerts upon activation.
    • Features: Often equipped with sensors to detect trap status and rodent presence.
  • Connectivity Modules
    • Appearance: Small devices with antennas or ports for network connections.
    • Function: Transmit data from sensors and traps to centralized systems via Wi-Fi, cellular, or other networks.
  • Centralized Hubs or Gateways
    • Appearance: Larger units that may resemble routers or control panels.
    • Function: Aggregate data from multiple devices and interface with monitoring software.

Marketshare electronic rodent monitoring Pricepoints

a look inside the hardware of electronic rodent monitoring devices

How electronic rodent monitoring benefits your customer

🐭 Victor Pest Control


  • Victor M2 Smart-Kill Wi-Fi Enabled Electronic Rat Trap
    Price: Approximately $70.
  • Victor M1 Smart-Kill Wi-Fi Electronic Mouse Trap
    Price: Approximately $40.
  • VLINK™ Rodent Monitoring System (Model V445)
    Price: $59.99 MSRP.


🐀 Bell Laboratories


  • Protecta EVO Pulse Rat iQ Bait Station
    Price: $42.10.
  • Protecta EVO Express iQ Tray Bait Station
    Price: $29.85.
  • Trapper 24/7 iQ Multi-Catch Mouse Trap
    Price: $43.00.


📡 Skyhawk


  • Skyhawk Sensors 5-Pack
    Price: $179.00.
  • Skyhawk Trapmate Kiwi Battery Powered Monitoring Device
    Price: $99.00.

How electronic rodent monitoring benefits your customer

Steps to build a strong electronic rodent monitoring value proposition

How electronic rodent monitoring benefits your customer

✅ Benefits of ERM for the Customer


  1. 24/7 Real-Time Monitoring
    Customers receive constant surveillance—even after hours—ensuring rodent activity is detected immediately, not days or weeks later.
  2. Faster Response to Infestations
    Instant alerts allow for rapid intervention, reducing the risk of contamination, damage, or regulatory violations.
  3. Audit and Compliance Support
    ERM systems provide detailed logs and trend reports that support food safety standards like AIB, BRC, and SQF, making audits smoother and more data-driven.
  4. Reduced Labor and Intrusion
    Technicians no longer need to manually check every trap, reducing disruption in sensitive environments (like food facilities or hospitals) and lowering service costs over time.
  5. Data-Driven Pest Management
    Customers benefit from trend analysis and heat maps that pinpoint rodent hotspots, allowing for strategic, targeted interventions rather than guesswork.
  6. Peace of Mind
    With continuous oversight and transparent reporting, customers feel confident that rodent issues are proactively managed—not just treated reactively.

Steps to build a strong electronic rodent monitoring value proposition

Steps to build a strong electronic rodent monitoring value proposition

Steps to build a strong electronic rodent monitoring value proposition

Understand the Customer's Pain Points

  • Downtime or shutdowns from infestations
  • Manual trap checks disrupting operations
  • Difficulty maintaining audit-ready pest control records
  • Lack of visibility between technician visits


Highlight Key Benefits in Their Language

Frame the ERM features in terms of what the customer gains:

  • 24/7 Protection: “Never miss a rodent incident—even when the lights are off.”
  • Audit-Ready Documentation: “Compliant with AIB, BRC, SQF—automated records make inspections smoother.”
  • Faster Response Time: “Catch issues before they escalate into infestations or violations.”
  • Less Intrusion: “Fewer technician interruptions on your floor.”


Quantify the Value Where Possible

Use real or estimated metrics:

  • “Reduce labor hours spent on trap checks by up to 50%.”
  • “Decrease infestation downtime risk by 80%.”
  • “Improve compliance pass rates with automated logs and alert histories.”


Tailor by Industry

  • Food manufacturing: Emphasize compliance, safety, and reputation protection.
  • Retail: Focus on customer experience and avoiding costly store closures.
  • Warehousing/logistics: Highlight asset protection and scalable monitoring.


Use a Clear, Simple Message

Example Value Proposition:

“With electronic rodent monitoring, you get 24/7 visibility, faster response to threats, and effortless audit compliance—saving you time, money, and reputational risk.”

How Namedatbug "pest control" consulting can help you and your company

Steps to build a strong electronic rodent monitoring value proposition

Steps to build a strong electronic rodent monitoring value proposition

Adam Holt, Company Owner, holds a patent for an electronic rodent monitoring device.  


Holt has worked with many of the electronic rodent monitoring device options on the market such as ActiveSense, Skyhawk, Bell Sensing, Bayer and PestSesnse. 


Holt has worked both on the customer side and the pest control operations side when it comes to electronic rodent monitoring devices.  


NameDatBug Consulting can assist you with: 

  • ✅ Product evaluation
  • ✅ Cost analysis
  • ✅ Product and software implementation and API integration
  • ✅ Technical training and guides for your and your team
  • ✅ Training guide implementation into your current software
  • ✅ On site and remote support

PestSense

24/7 Real Time Rodent Monitoring!   


  • The most capable digital rodent station on the market – snap trap or bait, non-toxic monitoring or rodenticide.​


  • Control your customer’s problems, FAST. Know before you go on-site. Optimise where you spend your time.

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